"Most founders get rich and slowly lose the person they were building for. I built Rich & Sassy Wealth Strategies to make sure that doesn't happen." — Cecilia Leung, Founder, Rich & Sassy Wealth Strategies

In S4E24 of the DARE with Darwoft podcast, host Ned Hayes sat down with Cecilia Leung — in collaboration with the Oregon Entrepreneurs Network — to explore the blind spot in traditional wealth management: what happens to founders after the exit. A CPA with 20+ years across Big Four firms, investment banking, and multiple CFO seats, CC built Rich & Sassy Wealth Strategies to bridge institutional-grade financial strategy with the deeper questions of identity, purpose, and what it means to live fully after a life-defining transaction.

Principal topics covered:

• Why traditional financial advisory fails founders at the most critical moments of their lives

• How Eastern philosophy, particularly Chinese principles of self-cultivation, shapes CC's approach to wealth and leadership

• Real client stories: the post-exit identity crisis, earn-out struggles, and the permission high-achievers forget to give themselves

• CC's 10-day China Immersive retreat program blending Eastern wisdom with leadership development for founders ready for their next chapter

For the founders who want the next chapter to feel as good as it looks on paper, this one is essential listening.

Winning is only the beginning. What you build with it is the real work.